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The Strategy and Tactics of Pricing
Thomas Nagle, John Hogan, Joseph ZaleSukakah anda buku ini?
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A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
Tahun:
2009
Edisi:
5
Penerbit:
Prentice Hall
Bahasa:
english
Halaman:
352
ISBN 10:
0136106811
ISBN 13:
9780136106814
Fail:
PDF, 28.19 MB
Tag anda:
IPFS:
CID , CID Blake2b
english, 2009
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